Our name says it all: we enhance the performance of your employees and channel partners by creating unique rule structure strategies. – Jim Adams

Effective incentive programs begin with a clear strategy that starts with well-designed rule structures. By analyzing your sales data, we build custom frameworks that drive measurable ROI and ensure your programs deliver long-term results.

Our approach is grounded in the Four Drive Theory of Human Nature, developed by Harvard Business School’s Nitin Nohria and the late Paul Lawrence. This theory reveals that people are motivated by the drive to acquire, bond, learn, and defend, core human behaviors we strategically harness in every incentive design.

We don’t just build programs. We engineer performance.

  • Aquire

    By constructing incentive rewards that represent success and status, PSI drives participants to acquire. PSI believes incentive rewards represent acquired goals and statuses that may not be achieved otherwise.

  • Bond

    Humans seek to form relationships, communicate and feel a sense of belonging. Achieving goals bonds all participants. Incentive programs are an opportunity to bring people together who devote themselves to a level of achievement that is unique and powerful.

  • Learn

    As humans, we seek to learn and resist boredom or feeling unchallenged. PSI's incentive programs allow participants to push harder on the job to achieve goals, thus individuals learn more about themselves and the business. Top performers learn as much as they can in their market to maintain their status of top performers.

  • Defend

    PSI creates memorable and worthwhile incentive rewards in which participants take internal ownership. Participants push harder the following years of an incentive program to maintain their status as goal achievers.