Founded in 1992, Performance Strategies has been at the forefront of full-service incentive marketing. As a family-owned business, we bring a personal touch and deep commitment to every project we undertake, developing performance improvement programs with tailored reward solutions to meet our clients' unique needs. With three decades of dedication to delivering results that matter, we continue to evolve with the industry while staying true to our core values.

At the heart of our business is the enduring legacy of the late Jim Adams, whose vision and leadership laid the foundation for everything we do. Today, his daughters, Lindsay Adams and Shelby Rickman, carry that legacy forward, guiding our family-owned business with the same passion, integrity, and commitment to excellence that he exemplified.

As a proud member of the Society for Incentive Travel Excellence (SITE), a global organization dedicated to advancing the motivational events and incentive travel industry, Incentive Research Foundation (IRF), and as a Women’s Business Enterprise National Council (WBENC) certified company, we honor Jim’s legacy by continuing to deliver exceptional service while embracing innovation, inclusivity, and meaningful recognition.